Universal Orlando Resort issued a press release this morning that announced plans for a new theme park. This one was inspired by JK Rowling’s massively popular “Harry Potter” series.
Universal Orlando and Rosso Media LTD from the United Kingdom joined forces to bring the Harry Potter experience alive, with a sneak preview set to air during this years’ Superbowl.
The campaign slogan to pique public interest is “Be Courageous. Be Outrageous. Be Extraordinary.” Highlights of the new park include: Hogwarts Castle, the village of Hogsmeade, flying with Harry Potter and even swinging through the streets with the likes of Spiderman and Princess Fiona from Shrek 4-D.
Sounds fun.
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